Authenticity at Muoti

Premium designer fashion. Verified and Guaranteed.

At Muoti, we take authenticity seriously. Every item we sell is sourced, checked, and verified through a strict multi-step process designed to protect our customers and uphold brand integrity. We do not purchase or list products unless we are confident in their authenticity.

How We Source Our Products

All products sold through Muoti come from trusted and vetted suppliers, including:

  • authorised distributors

  • reputable wholesalers

  • long-standing independent retail partners

We work only with suppliers who have a proven track record of dealing in genuine designer goods. We do not source from unverified markets, private sellers, or unknown third-party channels.

Our Verification Process

Every product that arrives at Muoti goes through a detailed authentication review before it is ever listed on our website. This includes:

1. Physical Inspection

We examine:

  • stitching, embossing, labels, and construction

  • hardware, materials, and internal markings

  • packaging, dust bags, and accessories

2. Brand-Specific Checks

Our team reviews each item using brand-specific criteria such as:

  • logo placement

  • tag details

  • season codes

  • serial numbers (where applicable)

  • If the item has a certi-logo (item specific) our team checks this. 

3. Supplier Documentation Review

Invoices and supply-chain documentation are verified and stored securely to support full traceability.

4. Ongoing Quality Control

Randomised internal audits are performed regularly to ensure standards are consistently upheld.

If an item does not meet our authenticity requirements, it is never listed for sale.

Our Authenticity Guarantee

We stand behind every product we sell.
If an issue were ever raised regarding the authenticity of an item, we will:

  • work with the customer immediately

  • provide supporting documentation where appropriate

  • offer a full resolution in line with our policy

Muoti is committed to maintaining a safe and transparent shopping experience. Designer products should be enjoyed with confidence, and we ensure that every order reflects that standard.

Why This Matters

Our customers choose Muoti because they expect the real thing.
By prioritising strict sourcing, careful verification, and complete transparency, we protect our customers and our brand.

If you ever have any questions about authenticity or sourcing, our team is here to help.